By Leonardo Cruz Jr.

ABSTRACT

The business strategy discipline has made great strides since the word “strategy” began to creep into corporate vocabulary after World War II. Yet, in spite of all the academic literature and current fanfare on strategy and competitive advantage, few executive leaders truly demonstrate what good strategy and keen development of competitive advantages looks like. The aim of this article is to help business leaders pursue optimal corporate strategies and to take advantage of opportunities to create sustainable competitive advantages.

Read more: On Competitive Advantage